Digital Marketing Course in Dehradun
Digital Marketing CourseModules at TGC in Dehradun
Website Development and Management
- A well-designed website is the foundation of any digital marketing strategy. In this module, students will learn to create, design, and manage websites using platforms like WordPress and other content management systems (CMS). The module emphasizes user experience (UX), site functionality, mobile responsiveness, and speed optimization. You will also explore basic coding knowledge (HTML, CSS), website security best practices, and the importance of an SEO-friendly structure for better search engine rankings.
Search Engine Optimization (SEO)
- SEO is critical for increasing organic traffic to a website. This module covers on-page SEO (keyword research, meta tags, content structuring), off-page SEO (backlinks, social signals, guest posting), and technical SEO (site speed, structured data, crawlability). Students will learn to use industry tools like Google Search Console, Ahrefs, Moz, and SEMrush to analyze and improve website rankings. The module also explores the impact of Google's algorithm updates and how to adapt SEO strategies accordingly.
Content Marketing
- Creating valuable content is essential for attracting, engaging, and retaining audiences. This module explores content planning, blog writing, storytelling, visual content, video marketing, and social media content creation. You will learn how to develop a content strategy, optimize content for SEO, and distribute it across multiple platforms. Additionally, students will explore case studies on successful content marketing campaigns and understand the role of AI-generated content in today's landscape.
Social Media Marketing (SMM)
- Social media is a powerful brand awareness, engagement, and sales tool. This module covers platform-specific marketing strategies for Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok. You will learn about organic and paid methods, community building, influencer marketing, and using tools like Facebook Business Manager and LinkedIn Ads. Additionally, the module emphasizes analytics and data-driven decision-making to optimize social media performance.
Search Engine Marketing (SEM)
- This module focuses on paid digital advertising, particularly Google Ads and Bing Ads. You will learn about keyword bidding strategies, ad copywriting, conversion tracking, A/B testing, display advertising, and remarketing. Students will also explore budgeting techniques, ROI calculation, and case studies of successful PPC campaigns. By the end of this module, you will be able to design, implement, and analyze high-performing ad campaigns.
Email Marketing
- Despite the rise of social media, email marketing remains one of the highest ROI-generating channels. This module covers email list building, segmentation, automation, A/B testing, and campaign performance tracking. You will learn to use tools like Mailchimp, Sendinblue, and HubSpot to create personalized and high-converting email campaigns. Additionally, the module explores the impact of GDPR and email deliverability best practices.
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- Industry Relevant Syllabus.
- 100% placement assistance.
- Customised your course as per your needs.
- Real Time Projects.
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Why Choose TGCDehradunfor Digital Marketing Training?
Expert Faculty
Learn from industry professionals with years of experience in digital marketing. Our instructors bring real-world knowledge to the classroom, ensuring you gain practical and actionable insights.
Comprehensive Curriculum
Our course covers all major aspects of digital marketing, from SEO and social media to PPC and content creation. You'll leave with a complete skill set to excel in your career or grow your business.
Hands-On Training
Get practical experience through live projects and real-world case studies. We believe in learning. By doing so, you can apply your knowledge confidently.
Industry-Recognized Certification
Upon course completion, you'll receive a certificate that's widely recognized and adds value to your resume.
Flexible Learning Options
Choose between online and in-person classes to suit your schedule. We make learning convenient without compromising quality
Placement Assistance
Our dedicated placement cell connects you with top companies, ensuring you have the support to kick-start your digital marketing career.
Affordable Fees
We provide high-quality training at a cost-effective price, making our courses accessible to everyone.
Lifetime Support
Enjoy post-course support, including access to updated study materials and guidance from our experts whenever you need it.
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Frequently Asked Questions
Digital marketing is the use of online platforms, tools, and strategies to promote businesses, brands, products, or services. It includes SEO, social media marketing, email marketing, content marketing, PPC advertising, and more.
Anyone interested in learning digital marketing can enroll. Our course is ideal for students, entrepreneurs, business owners, marketing professionals, and anyone looking to build a career in this field.
No prior experience is required. Our course is designed to cater to beginners as well as those with basic knowledge of digital marketing.
You will learn SEO, social media marketing, PPC advertising, content marketing, email marketing, affiliate marketing, web analytics, and much more. The course also includes real-world projects to give you hands-on experience.
The digital marketing course at TGC Dehradun typically lasts for 4 months. We also offer flexible learning schedules to suit your availability.
We offer both online and in-person training options. You can choose the mode that best fits your needs and convenience.
Yes, upon completing the course, you will receive a recognized certification that validates your skills and knowledge in digital marketing.
TGC is India's one of the fastest growing training companies in creative design. TGC has passed out more than 20,000 students in the last 24 years
